Project Detail
The Singapore Tourism Board’s Hotel Industry Story-bank was created to document and share real productivity innovations from hotels across Singapore — stories worth telling, and worth reading. Leap was engaged to design and produce the full publication suite: a series of individual case study brochures and a folder to house them, all under the overarching theme, Innovating for Growth.
Each brochure follows a clear editorial structure — Opportunity, Action, Results — designed to communicate complex operational improvements in a format accessible to industry peers. The challenge was maintaining visual consistency across multiple titles while allowing each topic its own distinct entry point, achieved through varied cover photography paired with a unified abstract motif in teal and navy.
The result is a cohesive, authoritative publication system that reflects the professionalism of the STB and the credibility of the hotels whose stories it celebrates. A good story inspires. These stories do exactly that.
