Project Detail
The Savoury Nosh approached Leap to develop the branding and packaging for Poppa, their new popcorn snack targeting children. The brief called for a fun, vibrant, and character-driven identity that would stand out at retail whilst communicating the product’s quality credentials and wholesome appeal.
Leap developed the complete brand world for Poppa — from its whimsical origin story to the two brand mascots, Coco and Cara, who each represent a distinct flavour variant: Chocolate and Caramel. The packaging design needed to work cohesively across both SKUs whilst maintaining individual flavour differentiation through strong colour blocking — deep red for Chocolate and golden yellow for Caramel.
Beyond aesthetics, the packaging was designed to clearly communicate the product’s key selling points: freshly baked, quality ingredients, trans-fat free, and Halal certified — all critical considerations for the target market.
The result is a vibrant, shelf-ready packaging system that brings the Poppa brand story to life, connecting emotionally with its young audience whilst instilling confidence in parents.
